Our Projects
Our selected collection of brand, illustration, event stationery and creative direction projects. A closer look into the thought processes and hand drawn details behind the designs we create. With a snapshot of some of our favourite projects below, for a taste of what we do!
Happy Way x Projects Studio
From initial Concept → Hand Drawn Creation → Final Product
Imilla Designs
BRANDING & PRINT DESIGN
Imilla Designs is a Texas-based needlepoint business, creating designs inspired by Texas, Bolivian and Mexican heritage. We developed a brand identity that wove together these cultural influences with a fresh and playful personality. We challenged the traditional needlepoint market through bold tropical colours, intricate culturally inspired details and hand drawn design. This project included the ultimate brand package with hand drawn illustrations, social media templates, project cards, tape design and stitch guide.
Be Na Chili Oil
ILLUSTRATION
Bé Na Chili Oil is a chili oil that packs a punch, inspired by Vietnamese heritage based in Oregon. Described as a ‘love letter to my mom’ by founder Kristina, we wanted the hand drawn illustrations to form the playfully expressive character of the brand. Our goal was to create illustrations that felt handmade yet premium, a sweet ode to Vietnamese culture and fun to challenge the traditional condiment market. This project included our simple illustration package with 10 hand drawn illustrations.
Ariel & Michael
WEDDING STATIONERY
Ariel and Michael’s garden party wedding in Upstate New York was held on the Summer Solstice. The creative direction was inspired by embracing the abundance of the Summer season and the couple’s love of hosting dinner parties with friends and family! This project included our Luxe Suite with custom additional artwork, six piece piece invitation suite, menus, signage, seating chart, table numbers, wedding contract, cocktail napkin, tote bag and matches.
Photography by Kate Thompson
Foreland Venue | Welcome Party + Accommodations: Camptown | Caterer: CRISP Catering | Florist: Studio Jones | Beauty: Luminous Bride | Music: Dart Collective | Transportation: Yankee Trails | Rentals: Columbia Rentals
Projects Studio x Gozney
CREATIVE DIRECTION & ILLUSTRATION
Italian Disco Party and Hand Drawn Pizza Illustrations for their summer campaign. Featuring a hand drawn menu, bold, produce-focused table styling while highlighting the pizza making process. The second campaign focused on the illustration process, the creation of the hand painted gouache illustrations from start to finish. This project included hand drawn illustrations, menu design and concept, with the cooking, production filming and editing of both campaigns.
